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What is a single customer view (SCV) and why Strata Managers should have one.

What is a single customer view (SCV) and why Strata Managers should have one.

What is a single customer view (SCV) and why Strata Managers should have one.

by Luis Fleita

Definition: A single customer view is a consistent and holistic representation of the data held by an organisation about its customers that can be viewed in one place.

As a Strata Manager, How much do you really know your customers? How much valuable information is really falling through the cracks? How much would you benefit if all that valuable information was captured and displayed in one user friendly location?

As strata managers are constantly having to do more with less, tighter budgets, fewer people, it seems like the only thing abundant is data and information that is or could be getting captured. That said, data and information is only valuable to a business when it can be accessed and interpreted quickly.

A serious and common issue in the strata industry is that all this information is kept in disparate locations, in either email folders, paper in filing cabinets, staff desktops, maintenance systems or server based financial software’s designed in the 90’s, making it difficult to keep a complete and clear overview of each customer.

With that in mind, Stratafy set out to design and develop a single customer view module, part of a greater ecosystem, which allows strata managers and building managers to draw value from on a daily basis but more importantly in a user friendly way.

Stratafy’s Single Customer View module is unique in the market. The Single Customer View, Single Lot View and Single Building View allows managers to see and access all vital information in one location without having to click through and dig deep into archaic server based software systems to find what you need. Everything from customer contact information, financials, email correspondence, maintenance requests, through to relevant building information like insurances can be accessed all in one location.

5 key benefits of a single customer view

  1. Save Time

A single customer view saves Strata Managers time they might have spent trying to find the relevant information required. It’ll eliminate guesswork and gives Strata Managers an accurate understanding of their customer, the lot their customer lives in and the building they are part of, all at a glance.

2. Improved Customer Satisfaction

By having all the information required linked and accessible in one location, Strata Managers can pull up exactly what a customer may be referring to and more, all from one location very quickly, resulting in happier customers.

3. Optimised Customer Services

Quite simply, unifying data in this way makes it easier for Strata Managers to see and understand their customers, predict their behaviours and improve customer service.

4. Up to date customer information

The creation of a single customer view has the added advantage of presenting your customers data as clean, accurate, up-to-date and consistent to all areas of your business.

5. Improved analytical capabilities

As per point four above, there are added benefits to having data in a consistent and up-to-date format, another key benefit is having it connected to Stratafy’s Business intelligence module, allowing you to run dynamic reports on overall business activities, everything from total dollars spent on plumbing, time taken to close a maintenance request through to total portfolio reporting.

Want to know more about Stratafy’s Single Customer View Module and how it can help your business, book a demo today.


Author: Luis Fleita – Co-founder & CEO


How Stratafy helps?

Our Single Customer View is plug n play and ready to deploy.

Are master systems integrators the missing link to mass-market smart buildings?

Are master systems integrators the missing link to mass-market smart buildings?

Are master systems integrators the missing link to mass-market smart buildings?

Case Study

Today, systems integrators are an important part of the equation in installing automation or IT systems, but there is a huge opportunity to take services to the next level.

Editor’s Note: The following is a guest post from Casey Talon, a research director with Navigant Research.

Whether the topic is the internet of things (IoT), AI, or everything as a service, technology disruption in business is generating a lot of buzz.

It is no different in the world of real estate and facilities management. Today, competitive advantage for any business can be dependent on technology investment. The occupant experience in buildings can be the factor in choosing where customers work, study, shop, or even vacation. Thus, the commercial building is becoming synonymous with its tenants’ brand — which likely involves commitment to health and wellness, sustainability, technology innovation, or even productivity. Building owners recognize this pressure for technology-enhanced experience, and the result is new momentum in the smart buildings market.

While today’s building systems are digital and have been for decades, they are underutilized and operating in isolation. Building owners do not realize the full benefit of the capabilities — and more importantly, the data — behind their digital building systems. When digital systems are deployed successfully, data is translated into real business insights and decision-making. These insights, in turn, facilitate the transformation of commercial facilities into true smart buildings.

Building owners need partners that can deploy integrated and interoperable digital systems for better occupant experiences and operational and energy efficiency for bottom-line improvements. Today, systems integrators are an important part of the equation in installing automation or IT systems, but there is a huge opportunity to take services to the next level.

A new breed of master systems integrators like Stratafy who come ready plug and play fully connected will become key strategic partners that work alongside technology vendors and manufacturers to deliver full end-to-end smart building solutions. These solutions will leverage multiple system types along with the necessary networking and analytics.

How can property managers /strata managers become MSIs?

Building owners and real estate managers need trusted partners that can manage technology deployment, programming, and management across different systems types such as HVAC, lighting, parking, and sensors. The smart buildings market will gain momentum when service providers broaden their skill sets and MSIs emerge to enable interoperability for seamless evolution to data-driven, continuous operational improvement. 

The transformation of a commercial facility into a smart building requires cross-disciplinary expertise, data and analytics, and cybersecurity. Burgeoning MSIs could enable and even catalyze this process by offering the following:


Seamless integration of information technologies, building automation, and new IoT infrastructure requires cross-discipline expertise. A unified smart buildings approach is necessary to generate, communicate, and analyze data on equipment performance and space utilization to drive operational efficiency and enhanced occupant experiences.

Many people believe that building their own system is simple, but thats where innovation will be your biggest cost where you dont know what your doing and not innovating quick enough. Expectations are higher then ever to build and deliver products and service that meets the demand.

Customers will rely on partners like Stratafy to deploy the necessary new or enhanced hardware and communications to begin the transformation of their facilities into smart buildings. Today, however, less than 10% of respondents define their business as a “smart buildings integrator.” This gap was further explained when those surveyed were asked about their company’s domain knowledge. 68% chose building automation systems/building management systems, and only 29% chose IT networking and communications.

While this survey had a small sample, it is representative of the market and reflects the current gap in service provider knowledge across IT and OT systems. Technical expertise across both IT and building automation/OT categories is paramount because this knowledge is required for the integration of systems that are fully interoperable to achieve the potential of smart buildings.


Data analytics are the key to translating the ever-growing array of building data into insight and action resulting in streamlined operations, optimized headcount, and accurate budgeting. Customers expect smart building solutions are built on analytics, but market leading service providers utilize analytics to amplify and refine their offerings. When analytics are embedded in the service process, they deliver stronger customer offerings, but also more efficient delivery for the service providers.

Although only 65% of respondents reported offering smart building analytics, 91% stated they believe expertise in software analytics and associated services differentiate certain integrators in the market today. The opportunity is here for service providers to utilize analytics to optimize their business and integrate offerings into the services they offer their customers.


Cybersecurity should become an immediate concern for building owners and subsequently for MSIs. It is well documented that since the mid-1980s, building systems have become digital and internet-connected, which amounts to millions of systems installed without traditional IT skill sets or cybersecurity best practices. The need for cybersecurity policies and procedures is even more important as customers expect more interoperability and integration to achieve the full promise of smart buildings.

The time is right

The systems integrator market is healthy, but fragmented. The landscape is defined by a broad array of companies small to large, public and private, and local to multinational. Most respondents in our survey have worked at their companies for over a decade, and the businesses have reported healthy revenue growth of more than 10% in the last 3 years. These characteristics suggest the time is right for consolidation to offer broader capabilities and reach. The right leadership can introduce a new breed of MSIs ready to drive the mass-market adoption of smart building technologies.

Most importantly bringing multiple systems together that can have you operating in weeks not months or years is crucial and thats where Stratafy adds the greatest value.

Make your building connected quick and seamless across a number of different type of stakeholders

How Stratafy helps?

Stratafy comes as an easy solution to connect with integrators or better yet a plug and play system that gets you up and running in weeks not months or years. We seamlessly connect your ecosystem. Schedule a demo and you will see exactly how we have changed the property space.

Supporting the Middle East Property Management through an ecosystem that is ready to embrace Blockchain and Artificial Intelligence.

Supporting the Middle East Property Management through an ecosystem that is ready to embrace Blockchain and Artificial Intelligence.

Supporting the Middle East Property Management through an ecosystem that is ready to embrace Blockchain and Artificial Intelligence.

Cast Study

Supporting the Middle East Property Management through an ecosystem that is ready to embrace Blockchain and Artificial Intelligence.

The Middle East is looking toward the future and prides itself on being ahead of the curve in innovation and standard of living. This is evident with initiatives such as Dubai 10x which was announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.  The Middle East is a haven when it comes to high-rise properties but managing those properties with technology in mind is where it becomes costly as well as complex. This is partly due to a multitude of systems that don’t communicate with one another and essentially preventing true value for all parties especially when it comes to experiences and services for owners and tenants.

Enter Stratafy; a Property Management based start-up based in Sydney, Australia that is pushing property management boundaries with an end-to-end ecosystem that brings innovative Property Management to 2018 and years beyond.

Stratafy fluently connects all aspects of property management such as Tenant Engagement, Unit Management, Service Charges, Facilities Management, Contractor Management and Call Centre Management. This ecosystem is available at your fingertips and securely in the cloud which means accessing your property portfolio has never been easier.

Co-Founder & CTO Rick Wesley says: “We have built an ecosystem that is plug and play and ready to go with a reinvented end user experience through our native mobile application. It is generating new revenue and lifestyle services to tenants and owners which helps to increase property value. We have given Property Managers an opportunity to bring their properties into the future with low investment and high value.”

The team at Stratafy work across Residential, Commercial and Retail properties to create a simple ecosystem that proves to be beneficial to all property classes. They have successfully shown a considerable reduction in digital documents by automating processes showing considerable cost savings and driving a greener carbon footprint.

“ With our foundation now in place we will be driving very hard in 2019 to drive Blockchain Transactions and A.I. based end user experience to support our already established A.I. Analytics and Asset Management machine learning. This aims to further support our already established leasing and payments channels” Co-Founder & CEO Luis Fleita has said.

Stratafy is offering Middle East Based property companies an end of year opportunity to see Stratafy in action and to rollout the Stratafy platform. The offer gives all new property partners early access to their beta Blockchain and A.I. development to help drive a real point of difference in late 2019.

At Stratafy, We connect people to property.

Stratafy offer to the Middle East Property Companies?

Stratafy is offering Middle East Based property companies an end of year opportunity to see Stratafy in action and to rollout the Stratafy platform. The offer gives all new property partners early access to their Blockchain and A.I. development to help drive a real point of difference in 2019.

Get it touch today for an obligation free Demo on how this will add value to your portfolio with new revenue, cost savings, a better experience and risk reduction.

Get in touch

Who are the taxi drivers of the property industry?

Who are the taxi drivers of the property industry?

Who are the taxi drivers of the property industry?

Importance of Proptech

Who are the taxi drivers of the property industry?

This is the question we were all asking of one of the world’s most influential proptech analysts, James Dearsley, at Australia’s Proptech Summit last week.

Proptech is much more than a buzzword. The world’s largest early stage proptech advisory and accelerator, MetaProp, says investor confidence is rising rapidly. About $US12.6 billion was poured into proptech start-ups last year alone, and MetaProp expects acquisitions to increase by 75 per cent over the next 12 months.

This investment is being fuelled by both the inefficiency and ubiquity of property.


Property is known as a highly traditional sector, which is an extraordinary outcome when you consider every person lives, works and plays in property and the lives we lead have been fundamentally altered by technology.

The proptech ecosystem is growing rapidly, but there is no “single source of truth” to help the real estate sector understand what’s going on – which is why Dearsley is mapping the global proptech market and its 8000 or so start-ups.

Dearsley has identified 205 proptech companies in Australia but thinks there are more to be uncovered.

Some Australian property companies are striding out ahead. Charter Hall’s accelerator program is working with four proptech start-ups, InSpaceXR,, Snaploader and Estate Baron, to test virtual reality, cloud, 3D modelling and blockchain.

In July, Lendlease and JLL launched Propell Asia, a Singapore-based regional proptech accelerator that gives proptech start-ups access to the entire real estate value chain to trial and validate their products.

Australia’s property companies could connect with a new proptech start-up every day of the week – but each start-up solves just one problem, or even just a piece of that problem.

This overload of solutions is why 98 per cent of healthtech start-ups fail and it is likely we will see similar rates in proptech.

The smart money will look at how to get aggregation. So expect collaboration and consolidation as the founders of these 8000-plus start-ups look for opportunities to merge.

Technology cannot be “tech for tech’s sake”. It must create a better experience or solve a problem – even if it’s one we don’t know exists.

We could get from A to B before Uber arrived on the scene. But Uber’s technology removed pain points we didn’t know we had – like the unwelcome inconvenience of paying for the fare at the end of the ride.

What are the pain points in property? We should all know – we are in property all the time.

The answer is found in knowing your customer, understanding how they move through their day and where you can remove friction.

We are spending billions of dollars on assets – but are we investing in the areas that customers actually care about?

At EY, we are already building AI architecture and customer analytics tools to help our clients make data-based decision making.

We are already seeing technology-enabled business models emerge. It’s about creating a different mindset to that of the traditional property player.

Company leaders need to immerse themselves in this new world. Technology is rewriting the rules for just about everything. As James Dearsley says, it is reinventing job descriptions and reimagining businesses.

It is creating new industries and eliminating others. The property industry will survive that same phenomenon that created Uber and changed the taxi industry. But only for those companies that are prepared to rethink the new normal.

Selina Short, EY managing partner for real estate, hospitality and construction

How Stratafy helps?

We have seen it before with Taxi’s  Vs. Uber, technology will come and disrupt those who don’t let it become apart of your business. With Stratafy its not a cost but cost savings, risk mitigation, new revenue and a better user experience. Get in touch today to see how.

Using Mobile Technology to Streamline Day-to-Day Building Operations

Using Mobile Technology to Streamline Day-to-Day Building Operations

Using Mobile Technology to Streamline Day-to-Day Building Operations

Case Study
There is no denying that mobile apps are having an impact in our lives and on our buildings. But there is a significant lag in the real estate industry around building operators and facilities managers actually adopting mobile applications. They buy the software and they spend money on it every year but most are not using it effectively.
Mobile is quickly becoming the foundation for every other technology currently being installed in buildings. It allows for faster response times, real time data collection, transparency and time savings. In fact without mobile, sensors and the Internet of Things cannot really work to their full potential. Aware Manager’s Courtney Porcella shared some insights with Propmodo about how mobile can help building managers streamline their day-to-day operations. 

Tracking vendor activity

Mobile can provide a great link between building operations staff and third party service providers. If a service provider is performing an inspection they can have access to the history of previous readings. This can be used to determine if current performance is an outlier or if the issue at-hand is consistent. A common problem with using outside vendors is tracking the information they collect. If a building manager relies solely on the vendor’s system then it can be very difficult to access the data. Building managers need to always know what each vendor is doing as it’s happening. Keep in mind that any report generated on the manager’s behalf by a vendor is a by product of the work order and belongs to the building. There is no reason why managers shouldn’t have direct access to that in real time via mobile phone technology.


Monitoring daily inspections

Every building manager says they have an inspection program but odds are it’s probably not being done consistently. Most building operations inspection data is probably living in a binder. Each person should have the ability to search on a mobile app for every work order needing to be completed each day. There’s no reason for people to be walking around a property with radios doing inspection rounds. With geolocation and mobile, managers can actually see where building operations staff are and what they’re doing in real time. They can also receive automatic notifications when inspections are complete and, perhaps most importantly, maintain an audit trail.


Integration existing systems

In most buildings, adding mobile capabilities is going to require some integration with other IT systems. Building managers shouldn’t fear it. Involving the IT department early on is an opportunity for collaboration. In addition to the IT department, building operations can take this opportunity to increase engagement with tenants. Most tenants will appreciate the increased transparency and the promise of improved response times. Today more than ever tenants are coming to expect on-demand service, easy monitoring and transparent processes. Mobile technology can facilitate that.

Article Source

How Stratafy helps?

At Stratafy we focus on building transparency and mobility. Our systems directly integrate without the high cost in I.T. as well a direct connection to contractors for the work that is being done, to ensure transparency to the end users all the way through.

Request a demo to see how we have innovated this space.